Stuart joined AudienceScience in 2008 and as Managing Director, Europe is responsible for all its businesses in the UK and mainland Europe. Driving the development and adoption of audience targeting technology, Stuart has helped build and develop the business, making Europe the fastest growing region for AudienceScience.
As European MD, Stuart is responsible for the planning, execution and delivery of strategy across all of Europe. A key focus of Stuart’s role is to continue to deliver audience targeting solutions in the 14 EU countries currently using AudienceScience’s targeting tools, as well as drive expansion of the business into new markets.
Prior to joining AudienceScience, Stuart was Head of Digital Sales for EMEA at the Financial Times where he was instrumental in persuading the FT to embrace behavioural targeting technology and introduce audience targeting solutions as part of its advertising portfolio.
A committed believer in the future of audience targeting and the potential of digital advertising to bring real value to businesses and consumers alike, Stuart is Chairman of the IAB UK’s Behavioural Targeting Council. The Council is at the forefront of online privacy, helping to shape the future of the industry and working with the government to implement the latest EU directive.
Stuart is a regular industry speaker and panelist, presenting on a number of topics including online advertising, audience targeting and privacy legislation at events throughout Europe.