Bylines
Jeff Hirsch, Chief Executive Officer:
- Using offline data to find your online customers
- NAI Probes Real Economic Value of Behavioral Advertising
- It’s Time For Publishers To Develop Strategies Around Their Audiences
- How Data is Shaping History
- Vertical Networks: So Close but Yet so Far
- Online Advertising Boosting Economy According to IAB – Targeting Plays a Major Role
- Survival strategies for behavioral marketers
- The New Data Economy
- The Heart of the Matter: Data
- Targeting Tomorrow
- Behavioral Targeting Growth in Europe
- Combined Forces Strengthen BT's Effect
- How to use BT to reach U.S. Hispanics
- Google Jumps on the BT Bandwagon
- Seven days, three conferences, two panels, one keynote, and a name change!
- How to avoid selling to the wrong customer
- BT: Beyond the Click Through
- Ad-Serving: Land of the Free
- One Bad Apple Shouldn't Spoil the Whole Bunch
- An eventful week!
- BT Helps Maximize Tight Budgets in a Struggling Economy
- Setting Guidelines for Behavioral Targeting
- Clear Up Confusion and Cash in on BT
- How to Evaluate a Network Buy
- Get More from Your BT Campaign
Jeremy Mason, Vice President, Audience Gateway for Advertisers (AGA):
- Thriving in a difficult market
- Giving them what they want: why targeting must benefit the consumer
- How to learn to love data and not fear it
- The future for behavioral targeting: the agency perspective
- Working with publishers to deliver seamless creative
Marla Schimke, Vice President, Marketing:
- Put the marketing glory hogs in their place
- BT discipline for newbies
- Behavioral targeting horoscopes for 2008
- How to Upsell Your Customers
- Behavioral Targeting Best Practices